https://madeleineruskin.com/home daily 1.0 2025-04-25 https://madeleineruskin.com/about daily 0.75 2025-04-25 https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/73cb8389-f8ef-4e62-9972-cae0780a98b6/h.walker_spoony_portraits_99-Edithighres+%282%29.jpg About - About Madeleine Ruskin is a Melbourne based writer, editor, podcast host, and disability advocate. Her dedication to amplifying representation and inclusion for disabled, chronically ill and neurodivergent people has been a driving force in her career and creative decisions. She’s been lucky enough to have a range of different roles in editing, digital marketing, social media, community management, audio and video production, and communications for technology companies, non-profit organisations and academia. If you're interested in seeing her portfolio, please get in touch. She worked within the screen industry for over five years, with roles in broadcast media, production companies and state funding bodies. Madeleine was the Scripted Coordinator at SBS where she was involved in projects including The Unusual Suspects, New Gold Mountain and The Tailings and as a script development assistant for Such Much Films and was involved in projects including Falling for Figaro. She was a recipient of the 2022 Victorian Screen Development Internship, gaining first hand experience with the development teams at VicScreen, Paramount Australia and New Zealand and Fremantle Australia. She has freelanced in the screen industry, providing script coverage and research work to production companies including Endeavour Ventures and Such Much Films. Madeleine was the Community Manager at Spoony, the fastest-growing social app for neurodivergent, chronically ill, and disabled people in the world. She fostered Spoony’s vibrant and supportive community of over 40,000 members by engaging the audience across digital platforms, content strategy and creation, and managing and maintaining relationships with the community, the media and influencers. She has a BA in Creative Writing from RMIT University and a Masters of Creative Writing, Publishing and Editing from the University of Melbourne. Madeleine identifies as being chronically ill, neurodivergent and disabled, she lives with Myalgic Encephalomyelitis/Chronic Fatigue Syndrome (ME/CFS), Fibromyalgia, Long COVID, anxiety and complex post-traumatic stress disorder (C-PTSD). https://madeleineruskin.com/writing daily 0.75 2026-01-13 https://madeleineruskin.com/news daily 0.75 2025-06-27 https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1657448341027-HB3UPQ0CPS4TAZTSOYNT/Gina_and_Madeline_Proofs_%28Low_Res_JPEGs%29-66-4.jpeg News https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1657448496238-Y9BXRZDC0SJJNJNMHA2K/Gina_and_Madeline_Proofs_%28Low_Res_JPEGs%29-59_%281%29-2.jpeg News https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1657448630096-AWYGU2I5JTTCTAO5U0XS/Gina_and_Madeline_Proofs_%28Low_Res_JPEGs%29-62_%281%29-3.jpeg News https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1657448752262-08PQCLDBC46SYZT7OBE2/Varuna-TWS22-400x228.jpeg 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https://madeleineruskin.com/projects daily 0.75 2025-07-22 https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/45148a26-d211-4ce0-adc5-bdd87c4d0101/fave.jpg https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/b2b1535c-948d-4c01-82d0-85a773650542/dareme0105-1292.jpg https://madeleineruskin.com/portfolio daily 0.75 2025-05-16 https://madeleineruskin.com/portfolio/project-two-ky966-872rx monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747373787828-U5MQKB1M568UKM1JIOCI/image4.jpg Portfolio - Social media, marketing and communications I managed Spoony's social media accounts (TikTok, Instagram, Facebook, Threads, Linkedin, Twitter, YouTube) and led a marketing campaign to increase brand awareness. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747375431985-S0E7EFNVE2UQ3FB35Q3S/image0%2B%25281%2529.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747373811453-G6G6XCS252WER95JRBAY/image2.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747373835084-1MCAFVILOB9JBDS2BUVM/image1.jpg Portfolio - Social media, marketing and communications The campaign increased the account reach of the Instagram account by 206.4% and profile visits to the Instagram account by 106.9%. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747374015046-IBXZFX4PBKOUFGZF9Z23/image0.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747374049762-LE0ZVHAVSCRDBNAJW4TL/image1%2B%25281%2529.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/28354a25-f255-4989-aa18-e0add4b28022/Spoony+stats.jpeg Portfolio - Social media, marketing and communications I recently led a marketing campaign across our social media platforms to engage new audiences and showcase the app to investors. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/50a18e56-36ab-4768-a2a9-56343b66454b/Spoony+stats2.jpeg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/516e93e6-642e-407f-bd29-509d1b7a9774/Spoony+stats4.jpeg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/978aa278-4e5b-4c26-abcd-b492d24557bc/Spoony+stats5.jpeg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/217915ef-eeb7-4d87-bc82-142110177203/tiktok+stats.jpeg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/8de77b99-7cc6-4ef5-958f-9ae511e4a78b/Spoony+stats3.jpeg Portfolio - Social media, marketing and communications The campaign increased the account reach of the Instagram account by 142.1%, profile visits to the Instagram account by 4%, and followers by 14.5%. During the campaign, there were multiple Instagram posts and TikToks that went viral and helped new audiences find our account and app. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1751006370093-QR019J2TXZP46PRFZJDP/image2%252B%2525281%252529.jpg Portfolio - Social media, marketing and communications I worked for the marketing team at the National Trust of Victoria where my primary focus was growing brand awareness and building a loyal following on Instagram. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747375740477-NDBGU4IO272ILF2NKT53/image7.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747375769291-0HO6MX9QMXKLYZOXU7PP/image4%252B%2525281%252529.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747375642766-4JMTC8NSTUB4JBOQ7D18/image5.jpg Portfolio - Social media, marketing and communications https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747375618992-8K2UJZA4WEQIH8G6WIVH/image6.jpg Portfolio - Social media, marketing and communications I led marketing campaigns to increase visitation and engagement with upcoming exhibitions. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747375678416-3NBSQKNC3IR5LSXC3EJ0/image3.jpg Portfolio - Social media, marketing and communications https://madeleineruskin.com/portfolio/project-one-f5w4d-ymthe monthly 0.5 2025-05-16 https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747371509641-IL7MZK8KTWR760389AQ1/Screen%2BShot%2B2025-05-16%2Bat%2B2.46.35%2Bpm.jpg Portfolio - Copy, content and editing https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/1747371479943-A3S1MDTJ5HKBHU7LPRMP/Screen%2BShot%2B2025-05-16%2Bat%2B2.41.11%2Bpm.jpg Portfolio - Copy, content and editing I led the content and marketing strategy for Spoony. I was in charge of the blog where I wrote and edited articles and commissioned writing from writers. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/6ab4dfd2-4529-4c94-bebd-3ee819cddccc/Screen+Shot+2025-05-16+at+2.31.30+pm.png Portfolio - Copy, content and editing https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/bde302e2-dcb0-4fa0-be1a-2e5ec06bde59/unnamed.jpeg Portfolio - Copy, content and editing https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/c442d9cb-28ed-4462-8164-3c27c147adaf/Screen+Shot+2025-05-16+at+2.36.17+pm.png Portfolio - Copy, content and editing I wrote and edited the eDMs/newsletters that went out to Spoony's 40k audience. The eDMs had an average open rate of 43%. I regularly received positive feedback and emails from the community about how much they enjoyed the eDMS. https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/aac0ca04-f6b1-463b-8908-a14f36d38212/Screen+Shot+2025-05-16+at+2.45.45+pm.png Portfolio - Copy, content and editing https://images.squarespace-cdn.com/content/v1/6010c6f254e4d22393377ce3/778f3858-067a-4cb0-bc19-fa9216b91e13/Screen+Shot+2025-05-16+at+2.48.26+pm.png Portfolio - Copy, content and editing I wrote copy for the website, developed and implemented accessibility guidelines, and collaborated with a team on the mission statement.